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PRIVACY
Retail & Consumer

Influencer-led fashion brand In The Style reports record revenue during first year as public company

In The Style works with the likes of Jac Jossa, Lorna Luxe, Perrie Sian, Gemma Atkinson and Stacey Solomon

Stacey Solomon is among the influencers who work with In The Style(Image: In The Style)

Revenue jumped towards the £60m mark at influencer-led fashion brand In The Style during its first year as a public company.

The Salford-headquartered business has reported a revenue of £57.3m for the 12 months to March 31, 2021, up from the £44.7m it posted for the prior year.

In a statement issued to the London Stock Exchange, the firm added its adjusted EBITDA margin is expected to be in line with guidance at 1%.

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During the year, In The Style launched collaborations with 27 influencers including the likes of Jac Jossa, Lorna Luxe, Perrie Sian, Gemma Atkinson and Stacey Solomon.

It also agreed a new wholesale partnership with Asda.

Chief executive Sam Perkins said: "I am pleased to report that In The Style achieved a strong year of revenue and customer growth.

"This continues to be underpinned by the strength of our inclusive brand and our highly distinctive social-influencer collaboration model, which has the major advantage of creating real engagement with consumers in a cost-effective way.