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PRIVACY
Retail & Consumer

Independent retailer Loki Wine launches third West Midlands store

The company founded in 2012 is targeting the Solihull market with new venture after renovating vacant unit

Phil Innes, owner of Loki Wines, in its Knowle shop

An independent wine retailer and tasting house has expanded by opening its third venue in the West Midlands today.

Loki Wine has launched the venue in Knowle, near Solihull, after revamping a vacant 1,600 sq ft unit in Station Road.

The new shop has 32 single varietal wines and its launch today coincides with the next phase of coronavirus lockdown restrictions easing across the country.

Loki Wine first opened in 2012 in Birmingham's Great Western Arcade

It has diversified during the pandemic to create an online retail service including virtual tastings delivered by wine experts from across the globe.

The online business contributed to one per cent of its annual turnover before the pandemic but this was expected to grow to 40 per cent, the company said.

Owner Phil Innes said: "Opening our third venue this month to coincide with the reopening of indoor hospitality has been an extraordinary experience.