It is normally the fisherman that brave the icy waters Young’s Seafood is right behind, but the 海角视频 giant is now backing a specialist swimmer who takes the plunge in near freezing conditions.
The Grimsby-headquartered company has signed a two-year deal with Cath Pendleton, a leading international ice swimmer, to take on the toughest challenge in the discipline, the Ice Sevens Challenge.
Young’s will fund her travel around the globe as she bigs to complete a mile on each continent.
If successful, Cath will make a major mark on this extreme sport, as currently only two people have completed the challenge.
An ice mile involves swimming one mile in water of 5°C or less. The swim must be unassisted and with one pair of goggles, cap and standard swimming costume.
Cath is looking to complete swims in Africa, Asia, Europe, North America, South America, Oceania and a Polar Region, which will form the full challenge. In addition, at least one of the miles must be a zero ice mile, meaning the water temperature must be less than 1°C. In order to complete the challenge, all the swims have to be ratified by the International Ice Swimming Association.
She said: “I’m proud to be working with Young’s over the next two years and its support will play a key role in my journey to taking on the toughest challenge in ice swimming. I’m passionate about showing that anything is possible when you put your mind to it, I never thought I’d be comfortably swimming in sub-zero temperatures, but here I am now. Working with Young’s will give me a great opportunity to inspire more people to pursue their goals.”
Cath describes ice swimming as the ultimate personal challenge, having discovered her passion for open water swimming while competing in triathlons. In September 2015, she started to swim without wearing a wetsuit, “discovering a great buzz from the experience”.
Young's Seafood in the news:
Most Read
From Merthyr Tydfil in Wales, a former RAF servicewoman she , along with three friends who support her, is known as a ‘Drippy Dragon,’.
Young’s join Source Insurance Limited in sponsoring Cath’s next swim, an ice mile in Antarctica this month, followed by a mile in the Arctic.
Nicholas Donnelly, Young’s communication manager said: “Cath’s achievements swimming the Channel and completing several ice miles personifies our company values of meeting challenges head on and inspiring others. The ice mile is the ultimate achievement in ice swimming and Cath’s tenacity for the challenge demonstrates we are all capable of doing exceptional things.”
Young’s is also the principal sponsor of home-town football club Grimsby Town.