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The Hut Group tech services arm announces 5-year partnership with Hotel Chocolat

“It comes at a particularly crucial time for the British retail sector, when brands must flex in response to the constantly evolving environment"

Hotel Chocolat shop in Victoria, London(Image: PA)

The Hut Group ’s technology services division has announced a five-year partnership with 海角视频 chocolatier Hotel Chocolat.

THG Ingenuity, a platform that specialises in taking brands direct to consumers, will launch Hotel Chocolat’s direct-to-consumer offering in the United States, The Hut Group announced.

Matthew Moulding, founder, chairman and chief executive of The Hut Group, said: “We are proud to announce this partnership with Hotel Chocolat, bringing our DTC and ecommerce capabilities to this renowned 海角视频 retailer and helping it to reach an international audience.

“It comes at a particularly crucial time for the British retail sector, when brands must flex in response to the constantly evolving environment.

“Hotel Chocolat will now benefit from the powerful and scalable infrastructure of THG Ingenuity, joining a host of other third-party clients and our own brands that have achieved global growth through our proven model.”

The partnership will enable Hotel Chocolat access to multiple THG fulfilment centres across the US, including California, Texas, Kentucky, and Florida, and in-house digital marketing services, including a network of morethan 10,000 active ‘influencers’, The Hut Group said.  

Brendan Drake, CEO of Hotel Chocolat inc, said: “We are excited to announce our partnership to help accelerate the digital growth of the brand in the USA.

“THG Ingenuity offers an end to end solution for e-commerce and digital supply chain with the potential to build meaningful scale.”