Two university students who share a passion for fashion have launched their own online business in Hull.
The Dressing Room is the brainchild of Sydnie Cooper, 20, and Chloe Snow, 22.
Having first met while studying at college, the pair toyed with the idea of launching the business several years ago, and have now taken the leap.
Offering a range of stylish women’s clothing at affordable prices, the duo said business is picking up fast since they launched The Dressing Room just six weeks ago.
Chloe said: “We have been thinking of doing this since we first started university degrees, and have both always had a passion for clothing and fashion.
“We offer clothing in sizes from six to 16, and try to keep it all as up-to-date as possible.
“We look for classy and high-end clothing, but at affordable prices. We don’t want to put things out there which cost £100 or more.”
Chloe and Sydnie said they opted against opening a shop at this stage of the business, and are solely focused on the online market.
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Since launching less than two months’ ago, The Dressing Room is already picking up orders and seeing customers coming back for more.
The duo select clothing ranges from wholesalers, model them themselves, and use social media platforms including Instagram to get their products to market.
“Instagram is currently responsible for about 90 per cent of what we sell,” Sydnie said.
“The feedback we have had so far has been really good. Everyone has been happy with pricing and the quality, and we are seeing customers come back for more.
“We want to keep the business in line with the seasons, and will soon be focusing on launching a Christmas range.”
The business has also run a series of competitions online, giving customers the chance to win clothing and offers.
Chloe said despite only having been up and running for six weeks, the pair were already seeing trends in selling.
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“Some of our clothing has sold out really fast, and we have had to go back and re-stock certain items,” she said.
“In the future, we would love to be able to get a warehouse and have some staff to help us out, but for now we just want to keep growing it ourselves.
“We have both never been so passionate about anything before. I can speak for both of us when I say that.”
Chloe admitted launching the business had been a risk, but encouraged others with a passion for something to follow in their footsteps.
“If we can make enough money to live on through this business, and love what we do, then that would be fantastic,” she said.
You can find The Dressing Room on Instagram by searching ‘Dressing Room Hull,’ and a website will be launched soon.
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