Newly relegated Leicester City are charging more for replica kits this season than many Premier League clubs, according to new figures.
Despite the cost of living crisis, the figures suggests fans will still be paying top dollar for replica kits as the 23/24 Championship season gets underway.
The average price for a standard adult replica top has increased by an average of 4.4 per cent across the division compared to last season. Junior tops fare slightly better at an average of 3.7 per cent.
But few sets of fans will have to fork out more to purchase their own replica match kit than those at the King Power Stadium.
Leicester are charging fans £63 for an adult home shirt, while the junior replica shirt will cost parents £45 this year, almost as much as many clubs charge for an adult kit.
Only two Championship clubs charge more for an adult kit.
This year’s kit is no more expensive than last season’s, however, which may be some consolation with many clubs upping prices year on year.
Leeds United and Sheffield Wednesday are tied for the most expensive adult shirt in the league this year, with both clubs charging £65.
They are followed by Leicester, and then Preston North End and Watford (both £60).
All five of these clubs charge more for an adult kit than Premier League sides Luton Town (£59) and Burnley (£55), while six top flight clubs charge £60 or less.
In terms of price increases, Sheffield Wednesday's shirts have gone up by £13 compared to last year for both adult and junior kits, a rise of 25 per cent and 35 per cent respectively, the biggest price jump in the league.
How much Championship clubs charge for replica tops
Adult shirt cost and junior shirt cost:
Birmingham City £55.00 £39.00-£47.00
Blackburn Rovers £55.00 £45.00
Bristol City £50.00 £40.00
Cardiff City £55.00 £45.00
Coventry City £50.00 £45.00
Huddersfield Town £50.00 £40.00
Hull City £49.99 £34.99
Ipswich Town £55.00 £39.00
Leeds United £65.00 £50.00
Leicester City £63.00 £45.00
Middlesbrough £52.00 £44.00
Millwall £50.00 £45.00
Norwich City £55.00 £40.00
Plymouth Argyle £50.00 £37.00
Preston North End £60.00 £45.00
QPR £53.95 £43.95
Rotherham United £46.00 £34.00
Sheffield Wednesday £65.00 £50.00
Southampton £55.00 £45.00
Stoke City £50.00 £40.00
Sunderland £55.00 £45.00
Swansea City £53.00 £42.00
Watford £60.00 £48.00
West Brom £54.99 £44.99
Ipswich Town have also seen a noticeable price increase following their return to the second tier, with adult shirts going from £49 last year to £55, a rise of 12 per cent, though their junior kit prices have not changed.
Twelve clubs opted not to increase adult or junior prices, with Hull City and Preston actually reducing junior kit prices by 3 per cent and 4 per cent each.
Rotherham United have the cheapest Championship replica shirt available this season, at just £46 for adult sizes and £34 for juniors.
They are followed by Hull City (£49.99 for adults) and then Stoke City, Plymouth Argyle, Millwall, Huddersfield Town, Coventry City and Bristol City, who all charge £50 for adult shirts.
