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Retail & Consumer

Hotter Shoes 'surprised' by 海角视频 retail's decline as its own sales surge

The firm's parent company is due to float on AIM later this year

Hotter Shoes is headquartered in Lancashire

Hotter shoes has said it is "surprised" about the recent decline in fashion retail sales after announcing a bumper period for the expanding firm.

The Skelmersdale-based brand, whose parent company is due to float on the London Stock Exchange's AIM market later this year, has said its sales rose despite an overall decline in 海角视频 retail and the weakest performance since shops reopened in April, according to official figures.

The Office for National Statistics (ONS) said retail sales volumes dropped by 2.5% between June and July 2021.

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Food store sales slipped by 1.5% for the month, while non-food stores, such as fashion chains, reported a 4.4% decline in volumes.

Hotter shoes, which has more than four million customers worldwide, said sales for July increased 24% against June.

The update comes after its owner, Electra Private Equity, announced last week that in the first six months of its financial year to January 2022 Hotter's 海角视频 direct to consumer sales have grown 39% compared to the same period in 2020.

Also over the same time, its overall sales growth has been 25% while its gross margin was 63%, up from 53%.