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PRIVACY
Retail & Consumer

Home truths of sustainable living

From a City Car Club to a central boiler, David Faers reports on a new generation of eco-friendly housing developments.

From a City Car Club to a central boiler, David Faers reports on a new generation of eco-friendly housing developments .

Mention eco-friendly lifestyles and – if you are old enough – you might think of Tom and Barbara in The Good Life , or perhaps one of those Birkentock-wearing couples that want Phil and Kirsty’s help relocating from the hurly-burly of the big city to a country cottage with vegetable plot, wood-burning stove and workshop.

These examples only scratch the surface, of course, with a growing number of people doing their bit to reduce, re-use and recycle the world’s dwindling resources.

Now, with petrol prices hitting wallet-busting highs, even the most selfish consumer can do his or her bit for the environment by cutting out the daily commute and living in central Birmingham, according to at least one developer.

When the first wave of city living was hitting the headlines, most of the emphasis was on work-live convenience for upwardly-mobile young professionals, with small crash pads five or ten minutes walk away from the office and the bright lights of Broad Street and the rest of Birmingham’s burgeoning nightlife.

The old selling points are still valid, of course, but developers like Crosby Lend Lease are equally keen to talk up the fact that city living can also mean a greener way of life.

Talk to Colin Dean, sales and marketing manager for Crosby, and he cites recent figures which confirm that the average Briton driving an average car pumps out more than one tonne of CO2 per year while commuting the average distance of 8.3 miles.

By cutting out the daily commute, walking to work and keeping polluting vehicles off the road, he argues, those living in the city centre can make huge leaps towards achieving a more eco-friendly lifestyle.