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PRIVACY
Retail & Consumer

Healthy snack company secures £1.5m from investors including Graze boss

Boundless is a nuts and seeds retailer founded in Bristol in 2017

Boundless was founded in Bristol in 2017(Image: Boundless)

A healthy snack company in Bristol has raised £1.5m in its latest funding round. Stokes Croft-based Boundless, a nuts and seeds retailer, secured the backing of investors including Graze co-founder Ben Jones and ex-head of M&S Food.

The business said the investment comes as the value of sales soars - up by 110.2% year-on-year - while volume is up by 171%.

Boundless has also agreed deals with wholesalers Bidfood, Brakes and Foodbuy, which it said had increased distribution by over 2000%.

“I’m incredibly proud to announce Boundless as the º£½ÇÊÓÆµ’s number one gut health bagged snack," said founder Cathy Moseley. "With our current trajectory, Boundless is on their way to owning 1% of the Better For You category by the end of the financial year.”

Boundless was founded by Ms Mosley in 2017 and landed a lucrative deal with Sainsbury's in 2019 after appearing on BBC One’s Inside the Supermarket. The brand is now stocked by Ocado and Holland & Barratt, and a host of independent retailers.

The company saw , with the team also making up parcels of snacks to send out to NHS Trusts, hospitals, ambulance services and paramedics across the º£½ÇÊÓÆµ. In Bristol, that included the BRI, Children’s Hospital, Southmead and the Great Western Air Ambulance.