Nottingham is a city steeped in brewing history.
Shipstone's and Castle Rock are just two of the companies associated with the area, while Wetherspoon owner Tim Martin .
One brewer which is perhaps not as well known outside the East Midlands is Navigation, on the banks of the River Trent.
But if the newly-installed managing director of the Meadow Lane company has his way, his ales could soon be enjoyed in pubs across Britain.
Stephen Boyle has already significantly invested in the brewhouse with higher quality ingredients and equipment in his quest to make improvements.
That already appears to be paying dividends with the now having industry awards under its belt and its beers being enjoyed by Nottingham Forest fans, with the company serving at the fanzone.
At the launch of the brewery’s rebrand, Mr Boyle, a former sales director at the Harviestoun Brewery in Scotland, said: “I think it is a fair assessment that the the beer in the past didn’t have the greatest reputation for consistency and it didn’t have the best reputation for flavour.
“That was because the beers were made with different ingredients and they were at a lower cost and a lower quality than we are using today.
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“We were using good ingredients but not using the best so that is testament to the fact we could get any flavour at all, which is good.
“Now it is about making the best beer we can as opposed to just making beer. It’s not about trying to be cool or unique, it is just about making really good quality, honest, good examples of the styles we choose – that’s what we want to be.”
The Trent Navigation Inn, where the brewery is based, has been a pub since the 1840s and the brewery made its first beer in 2012.
Today, it boasts a selection of different ales including IPAs, bitters and Belgian-style blonde beers. It also has a Forest Pale Ale it serves on match days with plans in place to develop a beer to celebrate the 40 anniversary of the Reds’ 1979 European Cup triumph.
While it has strong competition in Nottingham, with the likes of Magpie and Castle Rock in the city, Mr Boyle stressed the changes put in place at Navigation can drive it into brewing’s elite.
He said: “I would like our brewery to be one of those that people come to Nottingham to try.
“We are part of a rich brewing heritage and we want to play a fuller part of that. You want to prove yourself worthy of that company.
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“We may not have always been held in that regard but with the high quality kit, the people, the ingredients we have, there’s no reason we shouldn’t be held up in that company and mentioned in the same breath.
“This is not about taking those guys over or trying to replace them, it’s about being in that company.
“All I want to do is be top quality, very consistent and give you another brewery in the county you can be proud of.”
Changing the brewery’s branding was the next stage in the project and industry officials were invited to the Trent Navigation Inn to sample the new beers and new look.
Mr Boyle added: “Over the last year we've done so much to improve the quality and consistency of the beers, we felt it was only right to look at the quality of our presentation as well.”