Warner Bros' Harry Potter studio tour near London has reported profits exceeding £100m, creating over 100 jobs to manage the growing demand for the attraction. The company behind Warner Bros Studio Tour London The Making of Harry Potter, recorded a pre-tax profit of £100.8m for 2023, as per recently filed accounts with Companies House.
This figure is an increase from the previous year's pre-tax profit of £79.7m posted by Warner Bros Studios Leavesden. The accounts also indicate that the company's turnover increased from £247.1m to £258.4m during the same period, as reported by .
To accommodate the surge in demand for the tour, the company expanded its workforce from 622 to 724 within the year. Warner Bros Studio Tour London The Making of Harry Potter, located in Leavesden, Hertfordshire, is a walk-through exhibition owned by the US film studio's tours division.
Opened in 2012, it features a permanent display of original costumes, props, and sets used in the Harry Potter films, along with behind-the-scenes production of visual effects. The company also manages merchandise sales and studio facilities, as well as equipment rental.
The firm concluded 2023 "in a strong position", with net current assets totalling £186.1m, a significant increase from £73m. The rise was partly attributed to the sale of inventory to a fellow group undertaking and increases in cash deposits with group firms.
The company behind the Harry Potter studio tour reported an increase in its operating profit from £126.9m to £173.5m, attributing the boost to a "drive to find cost efficiencies across the business".
In a year that saw profits soar, the theatre group that runs the West End's home of 'Harry Potter and the Cursed Child' has celebrated surpassing pre-pandemic revenue levels.
The group witnessed a turnover rise to nearly £33m in the year ending October 1, 2023, up from just below £32m the previous year, marking a 10 per cent increase compared to the period ending September 29, 2019 before the impact of the pandemic.
Despite a slight dip in pre-tax profits from £8.5m to £7.5m over the year, the robust sales ensured the company maintained profitability.
