A group led by a former investor in THG, Boohoo and ASOS has taken a stake in online fashion retailer In The Style.
William Currie Investments has snapped up a 4.15% holding in the Salford-headquartered company, according to new documents filed with the London Stock Exchange.
In a separate move, Lombard Odier Asset Management has decreased its holding in the business from 21.09% to 19.82%.
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William Currie Investments is led by Bill Currie who was previously a retail analyst for Barclays (BZW), Hoare Govett and Charterhouse Securities, where he was joint managing director.
His previous investments have included ASOS, Boohoo, THG and Caffé Nero.
Other members of the company's top team include former Tesco CEO Sir Terry Leahy and Bob Willet who has held roles with Marks & Spencer, BestBuy, Kingfisher Group and Littlewood’s.
Among the companies that William Currie Investments has already taken stakes in are Dobbies Garden Centres, We Influence and Nova.
In The Style floated on AIM in March 2021 and currently has a market capitalisation of just over £8m after its shares dropped by over 80% in the year to date.
For the year to March 2022, the company posted a pre-tax loss of £1.5mcompared to a profit of £125,000 in the prior 12 months.
However, its revenue jumped by 28% from £33.7m to £57.3m over the same period.
The online fashion brand works with influencers such as Stacey Solomon and Gemma Atkinson.
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