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Retail & Consumer

Green cycling gear business Velobici creating jobs and planning to grow exports

The company makes and distributes high-end cycling apparel and accessories, using sustainably sourced fabrics

Velobici cycling clothes

A Leicestershire cycling gear manufacturer is creating new jobs and building its overseas presence on the back of a £500,000 investment.

Velobici, which is based in Leicestershire, will use the money to bolster its workforce over the next three years, creating seven full time jobs – six dedicated to the manufacturing side of the business and a new finance employee.

The company makes and distributes high-end cycling apparel and accessories, using sustainably sourced fabrics.

It also has an adaptable manufacturing strategy that helps limit excess production.

The funding will enable the company to increase stock levels to help meet demand from both º£½ÇÊÓÆµ and export markets.

The business is also planning to move to larger premises, which will increase production capacity and allow the company to grow its distribution channels overseas.

A new range of cycling apparel is being developed for spring 2022.

The business secured the funding from the Midlands Engine Investment Fund (MEIF) – managed by The FSE Group Debt Finance Fund and backed by the Coronavirus Business Interruption Loan Scheme (CBILS).