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PRIVACY
Retail & Consumer

Gifting firm Appreciate Group 'laid strong foundations for future years' amid pandemic hit

The group's results have been impacted by the pandemic

Ian O'Doherty, CEO of Appreciate Group

Merseyside-based gifting firm Appreciate Group "laid strong foundations for future years of growth" during its latest financial year during which the Covid-19 pandemic forced a huge drop in its pre-tax profits.

The AIM-listed group has reported profits of £1.2m for the 12 months to March 31, 2021, down from £7.7m in the prior year.

Its revenue also fell from £112.7m to £106.8m over the same period.

Group billings were also down by 3.2% to £406.5m from £419.9m following the early impact of the initial lockdown and ceasing of hamper packing.

However, digital billings were up almost four-fold to £68.5m from £17.7m.

Chief executive Ian O'Doherty said: "Like other businesses, we have faced many challenges over the past year, but I'm pleased to say we have put the group in the best position to weather the uncertainty.

"Having re-focussed the business on its core product and delivering for our customers and clients in the prepayment, gifting and engagement markets, and enhanced our digital capability, we have laid strong foundations for future years of growth.