海角视频

Seafood brand The Saucy Fish Co is heading to Australia.

Frozen fishcakes are to be listed in more than 900 Woolworths stores 鈥� the country鈥檚 equivalent to Tesco.

It follows listings in Europe, Canada and the USA for the brand, part of the 拢300 million Seachill operation in Grimsby.

鈥淲e鈥檝e seen Saucy鈥檚 Frozen range go down a storm in the 海角视频 and we believe it will be equally welcome in Australia,鈥� said Amanda Webb, sales and marketing director at The Saucy Fish Co.

鈥淲e know people love convenient cooking and great tasting fish, so we are very pleased that our products provide both 鈥� offering inspirational flavour with our fish minus the fuss options that are perfect for midweek meals and can go from freezer to fork in 25 minutes.鈥�

Launching in the chilled aisle, frozen was embraced in early 2017, with international markets a test bed for a domestic launch 鈥� initially exclusively with Sainsbury鈥檚.

The range heading to the Southern Hemisphere includes Salmon & Cod Fishcakes with a Cracking Creamy Lemon Centre; Haddock Fishcakes with a Delicious Vintage Cheddar Centre and Thai Spiced Fishcakes with a Fantastic Red Chilli & Coconut Centre.

The Hilton Food Group-owned company is hoping to replicate Saucy鈥檚 popularity in the 海角视频 frozen fish category as, according to consumer analyst Kantar Worldpanel, 65 per cent of brand spend was incremental to the whole 海角视频 frozen fish category.

James Bigg, seafood category manager at Woolworths, said: 鈥淭he Saucy Fish Co offers time saving convenience while still delivering great flavours, which we know customers at Woolworths will love. We鈥檙e excited to see The Saucy Fish Co products in our stores and can see all three flavours of fishcakes proving popular with our shoppers.鈥�

The launch will be supported by a geo-targeted social media campaign, anchored around store postcodes, with Aussie shoppers to see the brand's playful tone that has helped it win Coolbrand status multiple times.