A former investor in the likes of THG, Boohoo and ASOS has snapped up shares in fashion label Sosandar.
Liverpool-based Bill Currie has acquired a 3.5% stake in the Wilmslow-headquartered company alongside his investment firm.
The move comes after Sosandar raised around £5.4m in a bid to expand its range.
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The company secured the funding boost through the placing new stocks.
In a statement issued to the London Stock Exchange, the business said it intends to use the net proceeds of the placing "primarily to accelerate the execution of its omni-channel strategy through further investment in stock, enabling increased provision of Sosandar's product range in-store with third party partners including Sainsbury's from autumn winter 2023 onwards".
It added that the net proceeds will also create "further balance sheet headroom to fast track other growth initiatives as well as enable accelerated investment in the company's proven customer acquisition model".
Shares in Sosandar spiked when it announced its new deal with Sainsbury's last month.
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The company entered into an agreement to sell a curated collection of its products through the supermarket giant.
A selected range will begin to be sold through Sainsbury's during 2023, initially online only with selected stores planned later this year.
Sosandar has similar deals with the likes of John Lewis, Marks and Spencer, Next, The Very Group and JD Williams.
In October 2022, William Currie Investments also bought a 4.15% holding in Salford-based fashion label In The Style.
Mr Currie was previously a retail analyst for Barclays (BZW), Hoare Govett and Charterhouse Securities, where he was joint managing director.
His previous investments have included ASOS, Boohoo, THG and Caffé Nero.
Other members of the company's top team include former Tesco CEO Sir Terry Leahy and Bob Willet who has held roles with Marks & Spencer, BestBuy, Kingfisher Group and Littlewood’s.
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