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Retail & Consumer

Former In The Style owner Itsarm plc to bypass its shareholders and enter compulsory liquidation

In The Style's operating company, In The Style Fashion, was bought by Baaj Capital LLP in March

Stacey Solomon worked with In The Style before its sale in March(Image: In The Style)

The former owner of online fashion brand In The Style is to bypass its shareholders and enter compulsory liquidation.

Itsarm plc, the business left behind after the sale of the Salford business in March, said there is a "significant risk "that creditors of the company would "suffer detriment" if the company was not placed into a formal insolvency procedure immediately.

The move comes after the company failed to secure the backing of its shareholders to de-list from the London Stock Exchange's AIM and enter liquidation last month.

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At the time, not enough shareholders had voted in favour of its plans for them to be approved by the required margins.

In a statement issued to the London Stock Exchange, Itsarm plc said a creditor's voluntary liquidation would not be "considered appropriate" given the "material risk that, if a special resolution was put forward for the company to be wound up and liquidators appointed as part of a proposed CVL, a similar outcome would arise to that in relation to the member's voluntary liquidation proposed at the adjourned general meeting of the company on 26 May 2023".

The firm is the cash shell that remained listed on AIM after the operating company was sold to a private equity firm for £1.2m in a bid to avoid administration. It first outlined its plans to de-list and enter liquidation in April.

In The Style's operating company, In The Style Fashion was bought by Baaj Capital LLP in March.