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Former Bear Grylls attraction to become exhibition halls again

NEC attraction closed last year

The Pavilion buildings will change back to being exhibition halls(Image: Kay Ellliott/Solihull Council)

A former £20 million family attraction will revert back to being exhibition halls after permission was granted by planners.

Bear Grylls Adventure at Birmingham's National Exhibition Centre closed in December 2024 after six years.

Merlin Entertainments – who ran the centre for thrill seekers – blamed "commercial challenges" and the lasting financial effects following the Covid pandemic.

After its closure, 1,000 marine animals including sharks, rays, and tropical fish were re-homed to the nearby National Sea Life Centre in Birmingham, as well as other º£½ÇÊÓÆµ Sea Life sites.

And as the Local Democracy Reporting Service previously reported the site which housed 11 experiences including a 65ft high-rope course and shark dives has been cleared this summer.

It has emerged that in June Merlin applied to Solihull Council to change the use from a visitor attraction to exhibition halls with minor external alterations.

A planning statement from Lichfields, the agents for the applicant, said: "The application site measures 7,137 sqm and comprises The Pavilion building located within the NEC complex.

"The proposals comprise the following: