High growth forecourt operator Ascona Group has furthered its links with northern Lincolnshire after signing up with Phillips 66’s fuel brand Jet.
The Humber Refinery tie-up comes after it partnered with Nisa for convenience store supply last May.
A total of 10 sites will join the growing nationwide network, taking Jet to more than 300 locations. Ascona already had three in the portfolio.
The deal involves rebranding and new pump installations, with two site rebuilds for the Welsh operator.
Darren Briggs, managing director of Ascona Group - a top 50 independent forecourt retailer - said: “Jet provides an industry-leading fuel supply package and, together with their new Jet brand image, is recognised in the industry for great value and service.
“They are the perfect partner for Ascona as we continue to expand our operations in the Ƶ via both organic and acquisitive growth and focus on building best-in-class retail roadside destinations that cater to changing customer needs.”
Existing Fyfield Service Station in Marlborough; Jack Service Station in Stoke-on-Trent and Deepcar Service Station near Sheffield - a relatively new joiner having signed up to the network in November last year - will be complemented by the 10 new sites, mainly located in Bedfordshire, Buckinghamshire and Warwickshire.
Potential for future growth has been underlined, which means Ascona is fast becoming one of Jet’s largest retail customers. It has added more than a dozen sites in the past year, with 50 now in the Pembrokeshire-headquartered portfolio.
Ascona also takes supply from Harvest Energy, the brand behind which Prax Group sits. It is working towards the acquisition of Humber Refinery neighbour Lindsey Oil Refinery.
Oliver Mueller, retail business manager for Phillips 66 Ltd, said: “We are delighted to welcome these new sites to our Jet dealer network and introducing the Jet brand to a number of new communities.
“With a reputation driven by good service and good value we are committed to building business relationships with dealers across the Ƶ and are looking forward to helping these new sites flourish over the coming months - further strengthening the Jet brand.”
The licensed supply contract with Ascona Group is in place until 2026.
