Delivered wholesale specialist Nisa Retail has welcomed Cambridgeshire forecourt operator Highland Group to the stable.
The family-run group will be supplied by the Scunthorpe business, having signed a deal at the height of the Covid-19 crisis.
Father and son team Steve and Tom Highland, agreed terms in April.
The group, which currently operates four forecourts, has initially moved its business in Royston, across to Nisa and the store has been converted to the Nisa Evolution format and fascia.
Greenfields Service Station operates on the A505 dual carriageway, supporting villagers and commuters.
The site has recently been extended and renovated to 2,000 sq ft. Alongside the enlarged range a new bakery has been fitted.
Tom believes the addition of the new extended range available through Nisa - including access to more than 2,000 Co-op own brand products through the parent company - will take the store to the next level.
He said: “Having such a vast range of own-brand products with a strong name that people know and trust, has helped us grow the shop sales not only in areas where we were already strong, but also in new areas such as fresh produce where we have struggled in the past.”
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Since expanding the shop and enhancing the range in the Royston store, sales have increased by 100 per cent with plans for further growth as shoppers become increasingly aware of the improved offer.
Head of key accounts at Nisa, Victoria Lockie said: “We are really pleased to embark on this relationship with the Highland Group – a successful and respected forecourt retailer.
“Working closely with the team we expect their customers to be delighted with what they will now find in store and we’re confident that with our support we will be able to help them grow sales further.”
It follows the addition of 37-site forecourt retailer Ascona in May.