A collaboration between Welsh independent breweries, wholesalers and distributors will see the first official Welsh Beer Week launch in pubs across the country.
The rise of the Welsh brewing industry has seen a number of craft breweries joining established producers.
Increased customer demand for new products that reflect Wales’ culture and heritage has seen brewers respond with an expansive variety of ales and craft beers.
This March, as the Six Nations Rugby Championship drives the nation to pubs, Wales’ brewers are joining forces to offer beer lovers the chance to support the home team at the pump as well as on the pitch.
The nation’s pubs are supporting the cause to ensure that Welsh beers will have pride of place at the bar.
Those looking to support the country’s brewers simply need to look for beer pumps and taps sporting the Welsh Beer Week logo.
Welsh Beer Week is organised by the Welsh Drinks Cluster’s Beer and Cider Group.
Jonathan Hughes, owner of Snowdon Craft Brewery, said: “At the moment the ability of major national brands to promote their products dwarfs anything independent breweries can do. Welsh Beer Week is our way of showing that craft breweries can offer customers so much more.
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“Welsh beer needs to become the norm, we should expect to see a range of premium products from passionate breweries across the country.”
Organisers aim to have over 1000 beer and ale pumps displaying the Welsh Beer Week brand between March 8-14.