º£½ÇÊÓÆµ

Oops.

Our website is temporarily unavailable in your location.

We are working hard to get it back online.

PRIVACY
Retail & Consumer

Fevertree shares soar after 'transformational' deal with Molson Coors

The agreement will see Molson Coors handle the exclusive sales, distribution and production of the Fevertree brand in the US.

Fever-Tree Festive Gin & Tonic Crackers

Fevertree's stock has surged by over 20% following the announcement of a partnership with Molson Coors, the owner of popular beer brands Coors and Carling.

The deal stipulates that Molson Coors will exclusively manage sales, distribution, and production of the Fevertree brand in the US market, as reported by .

Analysts have unanimously praised the agreement, anticipating mutual benefits as both companies diversify into new markets.

As part of the arrangement, Molson Coors will also acquire an 8.5% stake in Fevertree, with the proceeds from this transaction being returned to shareholders through a £71m share buyback programme.

Fever-Tree CEO Tim Warrillow hailed the deal as "transformational" for the Fever-Tree brand in the US, stating, "As the Fever-Tree brand has grown in the US, so has the opportunity ahead of us, reflecting the increasing number of categories and occasions that our products are relevant to,".

Michelle St. Jacques, Chief Commercial Officer at Molson Coors, echoed these sentiments, describing Fevertree as the "perfect fit" for their non-alcoholic beverage portfolio.

Analysts at Jeffries noted that "Fevertree... will benefit from a significant uplift in scale and execution capability in its largest market, whilst also de-risking the supply chain and driving higher quality of earnings," They further labelled the deal as a game-changer for Fevertree's potential earnings power.

Panmure Liberum also lauded the deal as "transformational," viewing Molson Coors as "a long-term backer and a potential eventual acquirer"