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Retail & Consumer

Fashion group N Brown blames 'poor early spring weather and low consumer confidence' for continuing sales fall

N Brown's brands include Simply Be, Jacamo and JD Williams

Davina McCall is a brand ambassador for online retailer JD Williams, part of the N Brown group(Image: JD Williams)

Fashion group N Brown has blamed "poor early spring weather and low consumer confidence" for its continued fall in revenue.

The Manchester-headquartered company has posted a revenue of £148.7m for the first quarter of its financial year, the 13 weeks to June 3, 2023. That total is down almost 10% compared to the same period in 2022.

However, N Brown added that the impact on its revenue has been partially offset by higher average item values, and "we saw an improving product revenue trend across the quarter".

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In a statement to the London Stock Exchange, N Brown said: "The progress in executing the Group's strategy has continued, including investment in the new mobile-first website for Jacamo, which follows the launch of the new website for Simply Be in FY23.

"As part of a rebalancing of media investment across the Group towards driving brand awareness and performance, Jacamo has also launched a new partnership with LADbible to create engaging video content and wider campaigns focused on passions and skills, with every featured look shoppable at Jacamo online."

It added: "We remain confident in the strategic direction of the business and in the benefits of the ongoing investment in our digital transformation, with a focus on delivering sustainable profitable growth."

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The update comes after revealing it made pre-tax losses of over £70m during its latest financial year.