A Manchester-headquartered fashion giant, which is behind the likes of Jacamo, Simply Be and JD Williams, has moved to eco-friendly packaging.
N Brown Group plc has shifted its delivery packaging to GreenPolyethelyne (Green PE) despatch bags in a move which has improved sustainability while reducing its carbon footprint.
The move is part of the company's four-year sustainability plan and follows the announcement in November 2020 of its commitment to the BRC Climate Action Roadmap.
Green PE is a bio-based plastic, manufactured from polymer derived from sugarcane and produced from an entirely renewable source.
The despatch bags, manufactured by Duo 海角视频, are also recyclable and their sustainable properties mean that N Brown will save an estimated 112 tonnes of carbon per annum.
Don't miss a thing - sign up for your free North West newsletter - and follow us on LinkedIn
Email newsletters
BusinessLive is your home for business news from around the North West- and you can stay in touch with all the latest news from Greater Manchester, Liverpool City Region, Cheshire, Lancashire and Cumbria through our email alerts.
You can sign up to receive daily morning news bulletins from every region we cover and to weekly email bulletins covering key economic sectors from manufacturing to technology and enterprise. And we'll send out breaking news alerts for any stories we think you can't miss.
Visit our email preference centre to sign up to all the latest news from BusinessLive.
For all the latest stories, views, polls and more - and the news as it breaks - .
Following a successful trial of Green PE despatch bags last autumn, N Brown launched the Green PE despatch bags on March 1, replacing 90% of its packaging.
The roll out of Green PE bags will be extended to 100% of its packaging by the end of 2021.
Most Read
Sarah Welsh, chief executive of retail at N Brown, said: "We believe online fashion should be sustainable, and a key element of that is reducing the use of plastic across the delivery process.
"We are very excited to have rolled out Green PE packaging, an innovative solution which will immediately reduce our carbon footprint.
"In future, we want N Brown to be known for using sustainable packaging across our brands which ties into the BRC Climate Action Roadmap which we are proud to be committed to."