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Retail & Consumer

Famous Grouse whisky sale to billionaire's empire on the rocks as watchdog steps in

William Grant & Sons, which is owned by Scottish billionaire Glenn Gordon, acquired The Famous Grouse and Naked Malt from Edrington in September last year

Famous Grouse Whisky (Image: Andrew Neil)

The whisky industry is abuzz as The Famous Grouse, a renowned brand previously owned by Edrington's 1887 Company, has been sold to William Grant & Sons, one of the º£½ÇÊÓÆµ's wealthiest entities.

This transaction, which took place in September last year for an undisclosed amount, is now under the scrutiny of the Competition and Markets Authority (CMA), as reported by .

Scottish billionaire Glenn Gordon, who owns William Grant & Sons, has thus expanded his portfolio, which already boasts esteemed whisky names like The Balvenie and Glenfiddich, as well as Hendrick’s gin.

The acquisition also included the Naked Malt brand, while Edrington retains ownership of Macallan, Highland Park, and Glenrothes.

In a statement from September 2024, Edrington chief executive Scott McCroskie explained the rationale behind the sale: "This decision is driven by our strategy to focus on our core strengths and the growth opportunities in the ultra-premium spirits category."

He added, "We consider this the right moment for Edrington to exit the blended Scotch category and focus on our core portfolio of ultra-premium spirit brands."

McCroskie praised The Famous Grouse for its consistent performance and expressed confidence in its continued success within the William Grant & Sons collection, saying, "The Famous Grouse is a well-loved brand that has consistently performed in its category during the time it has been part of Edrington, and Naked Malt has grown its reputation."

A spokesperson for William Grant & Sons also commented on the acquisition, stating, "Having been around for over 125 years, The Famous Grouse has a rich history and would be a significant addition to our portfolio."