The whisky industry is abuzz as The Famous Grouse, a renowned brand previously owned by Edrington's 1887 Company, has been sold to William Grant & Sons, one of the º£½ÇÊÓÆµ's wealthiest entities.
This transaction, which took place in September last year for an undisclosed amount, is now under the scrutiny of the Competition and Markets Authority (CMA), as reported by .
Scottish billionaire Glenn Gordon, who owns William Grant & Sons, has thus expanded his portfolio, which already boasts esteemed whisky names like The Balvenie and Glenfiddich, as well as Hendrick’s gin.
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The acquisition also included the Naked Malt brand, while Edrington retains ownership of Macallan, Highland Park, and Glenrothes.
In a statement from September 2024, Edrington chief executive Scott McCroskie explained the rationale behind the sale: "This decision is driven by our strategy to focus on our core strengths and the growth opportunities in the ultra-premium spirits category."
He added, "We consider this the right moment for Edrington to exit the blended Scotch category and focus on our core portfolio of ultra-premium spirit brands."
McCroskie praised The Famous Grouse for its consistent performance and expressed confidence in its continued success within the William Grant & Sons collection, saying, "The Famous Grouse is a well-loved brand that has consistently performed in its category during the time it has been part of Edrington, and Naked Malt has grown its reputation."
A spokesperson for William Grant & Sons also commented on the acquisition, stating, "Having been around for over 125 years, The Famous Grouse has a rich history and would be a significant addition to our portfolio."
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"The brand has potential for innovation and international growth in a number of markets, and we’re excited about what the future holds."
This comes as sales success graces the new owner of The Famous Grouse. According to a City AM report from October last year, sales have rocketed to just shy of £2bn, with profits crossing the £500m threshold during 2023.
William Grant & Sons recorded a substantial increase in turnover, reaching £1.96bn for the latest financial year up from the previous £1.72bn in 2022. The figures filed with Companies House also reveal a significant leap in pre-tax profit from £397.5m to £554m over the same term.
The esteemed portfolio of William Grant & Sons includes brands like Glenfiddich and Hendricks gin, alongside Monkey Shoulder, Sailor Jerry and Drambuie. For the year ending on 31 March, 2024, Edrington reported revenues ascending to £1.33bn from £1.27bn, while its pre-tax profit modestly climbed from £405.1m to £406.9m.
In the interim, the CMA has slated a decision on whether to escalate the ongoing probe into a formal investigation for 27 March, calling for comments from interested parties by 12 February.
This inquiry emerges as the fresh chair of the competition authority commits to expedite decision-making processes and enhance the agency's expertise, amidst a backdrop of sustained critique.
Doug Gurr, an ex-Amazon executive who recently took the helm following the ousting of his predecessor by ministers, has voiced concerns that "lengthy and uncertain investigations" are impeding businesses and incurring unwarranted expenses.