An endurance sporstwear brand which has teamed up with Umbro to launch a range of bespoke England Rugby cycling clothes.
Derby-based HUUB worked with England Rugby鈥檚 official technical kit partner to create the short-sleeve and long-sleeve cycling jerseys replicating the current white home and red alternate England men鈥檚 shirts.
The unisex cycling gear also includes two different coloured bib shorts, all carrying the England Rugby, Umbro and HUUB logos.
Huub was founded in 2011 by Dean Jackson to make endurance clothing and accessories such as wetsuits, triathlon suits, cycle wear, goggles and rucksacks.
In the past couple of years it has won hundreds of thousands of pounds of investment and has been worn by Olympic gold medallists, Ironman champions and amateur athletes.
Mr Jackson said: 鈥淲e couldn鈥檛 be more excited with this collaboration.
鈥淯mbro has a rich history in providing sporting apparel to athletes, individuals and teams, and in that time has developed well-respected partnerships.
鈥淏eing asked to join them on the England Rugby cycling project is testament to our efforts in innovation within the sporting arena of endurance sports.
鈥淎s recipients of the Queen鈥檚 Award for Innovation, we truly value every extra enhancement we can bring to athletes of all abilities. It鈥檚 a proud day for HUUB.鈥
Scott Watson, Umbro鈥檚 head of sports marketing for Rugby and F1 said: 鈥淲e are delighted to launch this bespoke England Rugby cycling range in collaboration with HUUB.
鈥淟ike HUUB we have a focus on performance and innovation, and we are excited to see England Rugby fans showing their support while out on the road.鈥
The England Rugby cycling range is available on the Huub website and start from 拢84.99.
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