Dunelm, the 海角视频's premier homewares retailer, has announced a rise in revenue for the 13-week period ending 28 September, as consumers maintain their investment in home improvements.
The retailer disclosed a sales figure of £403m for the quarter, marking a 3.5 per cent increase from the corresponding period the previous year, as reported by .
Digital sales have climbed to represent 37 per cent of total sales, a two percentage point increase from last year, according to the company.
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Highlighting particular success, Dunelm pointed out its sofa range, noting that customers are "enjoying our curated and colourful ranges, whilst heritage categories such as bedding also proved popular."
Additionally, the firm launched what it describes as its most ambitious campaign aimed at students to date.
Nick Wilkinson, Chief Executive Officer, remarked: "We have delivered robust sales growth over the first quarter, offering a wide range of products for the home, at outstanding value, and this continues to resonate with new and existing customers. As ever, relevance is central to our offer and we were delighted by the success of our largest student campaign yet, which was well received by customers seeking out bright and stylish designs."
"We continue to make good progress against our strategic plans. Later this year, we will bring our specialist proposition to inner London for the first time, opening at Westfield London. We're excited about this and our wider opening programme, with five to ten new superstores planned per year over the medium term."
"Whilst we are yet to see meaningful change in underlying consumer sentiment in our markets, we remain focused on our plans. We believe we have continued to gain market share and, with continued strategic progress, remain confident in our ability to reach our next market share milestone of 10% in the medium term."