Daniella Draper has sparkled at the 海角视频 Jewellery Awards, winning two of the five categories it was shortlisted for.
Born in Cleethorpes and now expanded to a neighbouring Grimsby HQ, with a growing number of boutique branches across the North, it saw off competition from Pandora and Swarovski with strong recognition of a maturing brand.
The family team now has a decade under the bracelet, and the virtual event saw 鈥楧D鈥欌 take Mono-Brand and retain the Multichannel Retailer of the Year gong.
It comes as it hits peak business in the final run in to Christmas.
Judges said it was a business that 鈥渢icks all the boxes鈥, a 鈥渇amily-run business taking mono-brand retail to the nexxt level鈥. A 鈥渟tellar mystery shop report鈥 was complemented by 鈥渁n impressive website and stylish high street presence - Daniella Draper has created an inviting place to shop鈥.
Another added: 鈥淗aving now hit the 10-year milestone, Daniella Draper is clearly confident in its own skin, with everything from window displays to social media playing an important role in defining the brand and growing its audience.鈥
A recent introduction of a jewellery concierge service for its most loyal customers was also noticed as it 鈥渃ontinues to flex its retail muscles with pop-up stores across the country鈥.
The panel concluded: 鈥淒aniella Draper is omnipresent and has a really good approach from all angles. This business is the next generation of the jewellery industry and has a commendable approach to branding. They鈥檙e a great model for others to follow.鈥
Della Draper, who has fused her retail experience with her eldest daughter鈥檚 design spark and youngest鈥檚 marketing and modelling, said: 鈥淲e are thrilled. The judges鈥 comments are absolutely fantastic and we鈥檙e really over the moon to be recognised alongside some of the industry leaders, it is fantastic for us.鈥
DD was also finalist in Ethical Jewellery Business, Store Design and Retail Sales Team categories.
It comes after the recent opening in Knutsford, Cheshire and the switch from Bowness to Windermere in the Lake District.
