Plymouth’s Burts Potato Chips is to change its name to Burts Snacks and invest £7million into the business as it expects sales to hit £54.9million.
The company, ranked at number 121 in the Western Morning News/PKF Francis Clark list of Devon and Cornwall’s largest companies, will officially merge with Leicester-based Savoury & Sweet, the company it bought in 2018.
The firm will then be renamed Burts Snacks as it targets further growth in the 海角视频’s premium snacking market, aiming for £100million turnover within three years.
The family-run company’s acquisition of Savoury & Sweet helped Burts Snacks outperform the crisps, snacks and nuts market, so by the end of 2019 it is now forecasting sales will reach £54.9million, representing a 25% annual growth.
Burts Snacks’ range includes Burts Potato Chips, Guinness Crisps, Jim Beam Crisps, Levi Roots Crisps, Lentil Waves, and the Popcorn & Me brands.
It manufactures potato chips, popcorn, compression popped chips and other healthy snacks at its plants in Leicester and Roborough, in Plymouth.
The company is planning further investment across both sites in the second half of 2019 and has revealed plans to invest £7million by the end of 2020.
This will help improve its manufacturing processes at both Plymouth and Leicester, enabling it to increase production capacity by 300%.
Most Read
Burts Snacks is now the 海角视频’s fastest growing, independent snacking manufacturer, producing a range of innovative, premium branded and private label snacks.
Having seen a number of its competitors swallowed up by multinational businesses in recent times, Burts Snacks stressed it is committed to remaining family-run while targeting sales of £100million by 2022 through organic growth and increased branded exports.
David Nairn, managing director of Burts Snacks, said: “Burts is a proud Plymouth-based business and it is a testament to our staff and suppliers that we have already achieved £25million in sales so far this year.
“But we are hungry for more growth, setting our sights on a turnover of £100million by 2022. We plan to do this through organic growth and increased branded exports.”
South West manufacturing news
Burts’ bosses revealed the business was to rebrand as Burts Snacks when the firm won the Large Business of the Year title at the 2018 Plymouth Business Awards.
“Our new name - Burts Snacks - reflects our growth and diverse range of premium snacking products,” Mr Nairn said. “But at a time when other 海角视频 manufacturers are consolidating into larger, multi-national portfolios, we’re bucking the trend by staying true to our core values by remaining independent and investing in our people and facilities in the South West and across the 海角视频.”
Burts Potato Chips was founded in 1997 and today sells to multiple and independent retailers, wholesalers, and pubs plus vending and food-service sectors in the 海角视频. It has also developed exports to the US, Canada, and EMEA (Europe, Middle East and Africa).
Don’t miss
In 2018 it sent a team at the enormous China Food and Drinks Fair (CFDF) in the city of Chengdu – itself home to 14 million potential crisp crunchers.
It secured supply contacts with the national supermarket chains Ole and He Ma and also signed contracts with China’s largest recipe library app Xia Chu Fang.
Privately and British owned, Burts Snacks employs 306 people with an additional 64 jobs planned in Leicester in 2019.
To keep up to date with Plymouth Live's latest news, follow on Facebook and Twitter , or visit
To contact William Telford: william.telford@reachplc.com