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Retail & Consumer

Crisp brand hits out at Rachel Reeves' tax hikes as it issues warning to Brits

Seabrook, which is owned by Japanese food group Calbee, said its º£½ÇÊÓÆµ arm expected to be hit by the jump in the National Living Wage and employers' National Insurance contributions, which came into effect in April

Jonathan Bye, chief executive at Seabrook Crisps(Image: ImageNorth)

The company behind the Seabrook crisps brand has cautioned that Chancellor Rachel Reeves' Autumn Budget tax increases will affect its profits this year.

The Cheshire -based º£½ÇÊÓÆµ division of Japanese conglomerate Calbee highlighted the rise in the National Living Wage and employers' National Insurance contributions, which took effect in April, as significant challenges the brand will confront for the remainder of 2025, as reported by .

The producer of Seabrook also anticipates grappling with escalating raw material costs – such as potatoes and oil – in addition to labour.

Nonetheless, the brand anticipates an increase in its turnover during the current financial year and also predicts an improvement in its operating profit.

The firm's concerns about the repercussions of Reeves' tax increases have been incorporated into its latest accounts for 2024, which have been submitted to Companies House.

For the year, the maker of Seabrook reported a turnover of £71.6m, up from £66.3m, while its pre-tax profit declined from £6m to £5.2m.

City AM disclosed last year that the company planned to expedite its major investment plans after its profit nearly doubled in 2023.

Seabrook is based in Bradford and was purchased by Calbee in October 2018, having previously been 75 per cent owned by LDC and 25 per cent by the management team.