Growing North East ice cream parlour company Cream Curls is poised for national expansion with new openings planned across the 海角视频.
The ice cream chain opened its first branch in Newcastle last year but has quickly grown to operate seven branches in the North East and Scotland.
The company, founded by Arafat Rashid, offers customers the chance to indulge their sweet tooth by mixing different chocolates and fruits to create an ice cream roll.
Despite being a relatively young business, Cream Curls is now preparing to open its eighth branch in the Metrocentre in Gateshead, with the launch expected to take place in the next couple of weeks.
And keen to capitalise on the current demand for its icy treats the company is building on its success by planning more branches around the 海角视频, at a soon to be revealed location in the Midlands and London.
Hasan Hamid, director of marketing firm Grow Your Business, which has worked with Cream Curls from the start, said: “Cream Curls launched just over a year ago in April 2018. The first branch was in Heaton and it was a trial for the idea and it had seating for about four people.
“It was to test out the product. People loved the idea of seeing the ice cream made in front of them.
“At the moment we have existing branches in Heaton, Newcastle Central on Percy Street, Washington, South Shields, Ashington, Motherwell and Glasgow.
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“The Metrocentre branch is opening in less than two weeks and the two branches further afield will be in the Midlands and in London.”
The Metrocentre opening in Gateshead is set to create eight jobs and the company expects its headcount to grow as more branches open.
Cream Curls is also opening a new warehouse in Newcastle, which will serve as the company’s headquarters. More roles will be created at the site and it is expected that this will boost the company’s headcount from around 30 to 40 members of staff.
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The firm said it has worked hard to promote itself and engage with its customers on social media and each opening is usually celebrated with a promotion or giveaway, and the company has hinted that the Metrocentre launch will be given the same treatment.
Mr Hamid added: “Cream Curls appeals to the youth and the old. Elderly people come in for coffee and the young people come to make whacky ice cream rolls.”