Crafter’s Companion has invested in a new studio area for its growing global digital platform Crafter’s TV.
The new space at the Newton Aycliffe based business, founded by Dragons’ Den entrepreneur Sara Davies, houses two state-of-the-art studios and a green room, as well as pre- and post-production rooms.
With people spending more time at home this year, Crafter’s TV has seen a surge in demand for its service.
The platform’s international viewers have outgrown its 海角视频 viewers, with audiences tuning in from countries such as Germany, Australia, Canada and the United States. The shows regularly experience viewers commenting at 3am in California, to after midnight in Australia.
Crafter’s TV recently celebrated its first anniversary, after bolstering its programme to seven days a week, with two live shows every day, with the firm saying its platform is the only craft outlet to engage viewers 100% of the time through live conversation.
With some creative features in the new studio, such as new living environments, its team of craft experts and presenters want to take audience interaction to the next level.
The shows themselves enable viewers to access special offers on crafting, art and sewing products and aim to inspire and educate customers with their purchases and things that they already have at home.
In addition to Crafter’s TV shows, the original studio has also been used to film for international partners, such as HSN in the US and QVC, allowing the business to showcase its products and launches at a time when travel has been prohibited.
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Creative director and company founder Mrs Davies said: “Crafter’s Companion has grown in a phenomenal way, since I established the company 15 years ago.
“Launching Crafter’s TV was a huge milestone for us last year and it has gone from strength to strength. Our new studio is a very important step on our journey to bring our family of crafters together and it has taken a tremendous amount of hard work to realise our vision. Creating the new studio has been a team effort for everyone at Crafter’s Companion and it is something for us to feel very proud of.”
Jeni Santillo, head of broadcast operations, said: “Our Crafter’s TV viewers have established a strong, supportive community, which this year is more important than ever.
“We are the only channel to have an ongoing conversation with our viewers throughout our shows, and that, coupled with the inspirational ideas, projects and advice that people have come to expect from Crafter’s TV, has enabled us to grow significantly throughout the last year.
“A new studio is the perfect thing to support that growth, as we develop and look to our plans for the future.”