Grimsby’s Docks Beers has launched a new fundraising brew in tribute to the front line workers putting in the hard graft during the Covid-19 pandemic.
The Health Tree Foundation will receive 10p from every pint and can sold by the King Edward Street team, who have lit the recently re-opened venue up blue as part of the launch.
True Grit features a healthcare worker in PPE, with several front line faces from the community also helping to promote it.
Kate Douglas, social media manager at Docks Beers, said: “It was brilliant to meet and photograph some of the key workers working near to our brewery, and to hear their stories. “They are the epitome of the Docks Beers ethos - hard graft.
“So many have put themselves at increased risk to help others, it’s amazing. I just wish we could mention everyone! Picking a charity was tough. There are so many deserving causes. The Health Tree Foundation benefits many local NHS services which are used by so many across our county. We felt this was one way we could give something back to our wider community because we all depend on healthcare at some point in our lives.
“We hope people will support us, it is a cool gift to give to friends and family who have worked hard and deserve to crack open a cold beer after a long day!”
Nurses, factory operatives, waste collection workers, retailers, a social worker, taxi driver, school caretaker and cardiologist consultant are all part of the marketing.
Donations will also be taken in the tap room for the cause, having been turned the colour of the can by Stage & Light.
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Kirk Arnold of Source4 Design was once again commissioned for the wrap’s hand-drawn artwork for the limited edition addition.
Mike Richards, head brewer at Docks told how True Grit is a 6.2 per cent Kveik IPA, a beer fermented with a Norwegian farmhouse yeast.
“Docks Beers are often inspired by a hard work ethic and this beer is brewed to show our appreciation for the endeavour of all the millions of frontline workers who have grafted tirelessly throughout the past few months,” e said.
“These people are the doctors, nurses and carers, but also so many othrs who should be recognised. In the past few months we have seen the incredible dedication and herculean work of so many different people from so many different industries. An one who has worked or helped others during the pandemic - this beer was brewed for you. We hope people who buy True Grit will raise a glass to frontline workers when they drink it.”