This week, almost 40 businesses in Stoke-on-Trent and Staffordshire have signed up to a national initiative aimed to get more people shopping locally.
Until Saturday, June 15, - from phone cases, a pitcher of cocktails and meal deals to music memorabilia and beauty treatments.
Stoke-on-Trent is one of dozens of towns across the country taking part in Fiver Fest, which encourages shoppers back to their local town centres and high streets. But could initiatives like this help to end the high street woes?
Richard Buxton, Stoke-on-Trent City Centre Business Improvement District (BID) manager said: "We’re delighted to be taking part in National Fiver Fest.
"Not only does it help people recognise the importance of supporting their local high street, it gives businesses the chance to thank their customers with great deals. It’s win, win all round.
"Everyone is aware of the challenges that high streets across the country are facing, and schemes like this go a long way in helping solidify the message we each have a part to play in shopping locally and revitalising the city centre."
Earlier this year, Stoke-on-Trent was named among the in the last five years according to research from PwC.
In that time, Hanley has seen a number of blows to its high street, with big-name businesses such as Toys R Us, Thorntons and RBS shutting up shop.
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While neighbouring towns - including Tunstall and Newcastle-under-Lyme - have also suffered the same fate, with popular clothing retailers Dorothy Perkins, Burton and Next all deciding to leave the town centres.
But staff from Stoke-on-Trent's participating businesses believe initiatives like Fiver Fest - and anything which helps drive footfall into local town centres - should be welcomed.
Petra Houstekova, of Restaurant Family which specialises in delicacies from the Czech Republic and Slovakia, said: "We’re excited to be taking part in Fiver Fest; anything that will help independent businesses in the city centre is to be welcomed.
"Hopefully the initiative will encourage local people to try something a little different and invest a bit of money into the high street."
Josef Bailey is the owner of The Quarter Cafe.
He added: "It's really important to share a stronger message across the country that if people invest in local independents it can make a huge difference.
"It gives an opportunity for customers to come and sample somewhere they might not have been to before and create repeat business.
"We're offering two glasses of prosecco for £5 from 8am to 5pm throughout the week. I think it's brilliant the city is getting involved in the campaign."