A Cotswolds holiday home rentals business has made a number of appointments as the business sees revenues grow.
Cheltenham-based StayCotswold saw year-on-year growth in booking revenues of 35% between July and September, with August being the busiest month in its history for revenues and guest arrivals. In the 12 months to March 2023 the company secured over 6,000 bookings. This was more than double the figure for the previous year.
The number of delivered bookings per property increased by 24% and letting income per property was up 9%. StayCostwold, which last year moved to a new premises in Stow-on-the-wold, added that it has expanded its portfolio of holiday homes by 48% in the past year to 214, and expects the figure to reach 230 by the end of the 2023.
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Managing director Tom Burdett said StayCotswold has now become the largest independent holiday home rentals business in the region in terms of the number of properties on its books. Its portfolio includes cottages, houses, luxury converted barns, manor houses and farmhouses as well as a growing collection of shepherd’s huts and lodges.
In line with its growth, StayCotswold has recruited Steph Searle as marketing manager and Sarah Parker and Allie Smith have joined the owner and guest services team, following on from the appointment of Ellie Smith to the same team earlier in the year.
StayCotswold was founded in 2009 by Fergus Mitchell. In April 2021, a team of professionals, comprising Mr Burdett, Mat Faraday and Tracy Archer, acquired the business with Mr Mitchell remaining as a director and shareholder.
Ms Searle has joined StayCotswold from Cheltenham marketing agency 10 Yetis Digital, where she was head of social media. She has held marketing roles across various sectors, including fashion, fast-moving consumer goods, financial services and construction.
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Mr Burdett said: “We have recruited additional staff to ensure we continue to provide the best possible personal service. They all live in the Cotswolds, know the area well and have extensive experience in the sector, so they are very well-placed to help and advise our property owners and guests.
“They are all welcome additions to the team, and we look forward to making further appointments in the coming months.”