The Cotswold Company has revealed surging sales as it shrugged off challenges in the furniture retail sector.

The upmarket furniture and homeware brand, which is headquartered in Norwich but has Ƶ shops including in Bath and Stow-on-the-Wold in Gloucestershire, reported that sales jumped 30% to £56.9m for the half-year to the end of August.

Bosses said the business has benefited from a shift from budget products to “high-quality furniture”, with customers seeking items which are likely to last longer in their homes.

Ralph Tucker, chief executive of the business, said: “For several years, we have seen an increasing number of customers look for alternatives to soulless, and low-quality furniture.

“At The Cotswold Company, we’re proud to be at the forefront of the nation’s shift towards high-quality furniture that not only adds personality to any room but is also made for life.”

The retail firm said it also benefited from demand for upholstery, with product range extensions helping to drive upholstery orders up 82% year on year. Meanwhile, its home accessories orders were up 38% compared to a year earlier.

The opening of new showrooms in Knutsford, in Cheshire, and Harpenden, in Hertfordshire, also boosted business, the company said. The retailer now has 13 sites across the Ƶ and is looking to open two more before the end of the year.

According to The Cotswold Company, the new showrooms are trading “well above expectations”.

Mr Tucker added: “I’m delighted that The Cotswold Company’s momentum has continued into the first half of full-year 2026, delivering a record H1 performance and significant market outperformance.

“This reflects the growing strength and awareness of the brand, our value for quality product proposition, highly relevant digitally-led omni-channel model, and – above all else – the hard work of our people across the business.”

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