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PRIVACY
Retail & Consumer

Cornwall's Hub Box burger chain dines out on £12.6m record sales

Company which is about to open in Plymouth's Royal William Yard eyes expansion from 11 outlets to more than 100

Inside a Hub Box restaurant

Cornwall-headquartered burger chain Hub Box has reported record sales of £12.6m partly thanks to the staycation boom in the South West -and is now looking to expand across the º£½ÇÊÓÆµ.

The company, which has its head office in Truro and is about to open a large new restaurant in Plymouth’s Royal William Yard, said it could expand from its current 11 outlets to more than 100.

This optimism comes after it saw its 2021 revenue increase by 75%, to £12.6m, compared to the £7.2m it earned the previous year. Its unaudited company EBITDA (earnings before interest, taxes, depreciation and amortisation), a measure of profitability, rose to £1.47m, up from £539,000 in 2020. Like-for-like sales for the 33 weeks following the easing of restrictions on May 17, 2021, were up by 25.1% against 2019.


Hub Box - which counts Loungers’ co-founders Alex Reilley, who chairs the business, and Jake Bishop amongst its backers - opened two new sites in the financial year: in Falmouth in June and Cheltenham in September, and is now looking to expand beyond the South West.

In addition to Plymouth, where it is relocating from the city centre to a larger space at the Royal William Yard, it has another 10 restaurants in Truro, Falmouth, Pentewan, St Ives, Bristol, Cardiff, Cheltenham, Exeter and Portsmouth.

Richard Boon, chief executive and founder, said, “We are very pleased with how well the business has performed, particularly given that we were unable to trade our sites fully for over a third of the year,

“We used the various lockdowns well to focus on improving our proposition, being ready to make the most of when we were able to trade, and building an infrastructure fit for ambitious growth.

“Our coastal sites benefited from a very buoyant staycation market and our city centre sites also performed extremely well. Our two new openings in Falmouth and particularly Cheltenham have out-performed our expectations.