Cornish Sea Salt has seen a 46% sales spike as demand for the gourmet salt market soars in lockdown.
Eating out restrictions over the past 11 months has led to a rise of home cooking with many consumers being more experimental then ever in the kitchen.
Cornish Sea Salt Company Managing Director Philip Tanswell said: “The past few years have seen a significant rise in the demand for sea salt in the 海角视频, quadrupling output from our sea salt house in Cornwall as a result.
“Our salts are naturally lower in sodium and contain over 60 healthy minerals. They pack such a punch that you’ll get away with using 30 per cent less than other salts for the same intensity of flavour.”
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The salt company basted in Helston, Cornwall reported a huge 202% uplift in Tesco stores, with further growth in sales in Morrisons (76%), Sainsburys (22.6%) and Waitrose (31.6%). Cornish Sea Salt also saw a 22.6% uplift in ASDA stores.
In convenience the brand also saw growth, with sales in Co-Op up by more than a third.
The business launched in 2013 and recent sales spikes have forced the brand to quadruple the size of its plant to meet the rising demand.
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The firm noticed that demand for gourmet sea salt among every day shoppers began to rocket early last year.
Shoppers started looking for stronger tasting varieties which means consumers can cut down on how much salt they use with their meals.
The trend grew so quickly that Tesco stores alone now stocks eight different gourmet salt products – outnumbering ordinary table salt for the first time.
Cornish Sea Salt is owned by Provenance Brands, which also owns Warren's Bakery, The Great British Crisp Co. and The Cornish Seaweed Company.
Last September, Provenance Brands announced a round of , as patients and visitors stayed away during the height of the pandemic.
But Cornish Sea Salt Ltd, has been “performing strongly, exceeding forecasts and providing a positive cash input to the group", according to Companies House documents.
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