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Retail & Consumer

Co Antrim woman set to launch own adaptive fashion brand

Its first product is a t-shirt which has magnetic fasteners to make it easier to put on or remove

WearMatter founder Gemma McAllister(Image: Emmi Hyyppä)

A Co Antrim woman is set to launch her own adaptive fashion brand.

Gemma McAllister, from Carrickfergus, is launching WearMatter with it's first product, a t-shirt equipped with magnetic fasteners to make it easier to put on or take off.

She said the brand aims to "include rather than exclude".

For over the past two years, the local designer has worked as a disability advisor and says she is using her skills and expertise to launch her brand.

Gemma has also experience of buying and design while working in high street brands in London.

The 28-year-old previously studied Textile Art, Design and Fashion and explained to Be why she decided to launch WearMatter.

The Co Antrim woman said: "I've always been interested in the fashion industry and worked in it and then sort of fell out with it because it wasn't really the industry that I thought it was, it was quite exclusive.

"I joined the civil service to become a disability advisor because I started to get ideas into my head that my designs always were a bit more functional from I left Ulster University, and they always sort of served a purpose.