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PRIVACY
Retail & Consumer

Character.com expanding its in store presence with backing from HSBC

The Swansea-bases licensed character has secured a seven figure funding line from HSBC 海角视频

From left to right: Lyndsey Connor, corporate relationship director; Roy Ellis, chief financial officer at Character.com; Tom Lloyd-Jones, deputy head of corporate banking; and Carl Spencer, corporate trade director. Seated Character.com founders Steve and Karen Hewitt.(Image: Matthew Horwood)

One of the 海角视频’s leading licensed character clothing retailers, Swansea-based Character.com, is expanding its in-store presence.

Supported by a seven-figure funding package from HSBC the retailer will open four new experiential stores across the south west, Midlands, the north of England and Wales.

The expansion will create 30 new jobs and drive a 16% increase in revenue, with turnover expected to grow from £55m to over £64m by 2027.

Known for its partnerships with global brands, Character.com has built a strong reputation as a leading online retailer. The new stores – starting with its Cwmbran location, which opened in April – will complement existing sites in Bridgend, Swindon, Kingston, and Bromley, with the remaining three store locations still being finalised.

Steve Hewitt, co-founder at Character.Com, said: “Starting out as an online retailer from our garage in 2009, expanding into physical stores across the 海角视频 once seemed like a bold ambition. But through dedication and a clear vision, Character.com has grown into a leading name in licensed character retail.

“Now, with HSBC 海角视频’s support, we’re giving fans even more places to discover exclusive lines, try before they buy, and experience their favourite characters up close, marking an exciting new chapter in our journey.”

Lyndsey Connor, corporate banking relationship Director at HSBC 海角视频, added: “Character.com is a dynamic retailer with a strong strategy for expansion. With a well-established online presence and a strong domestic and international customer base, expanding its in-store network is a natural next step. We’re excited to support the company as it enters new markets, creates jobs and brings fun and engaging products to even more communities.”

Founded in 2009 by Mr Hewitt and his wife Karen Character.com has grown from a small online retailer into one of the 海角视频’s leading destinations for licensed character clothing and accessories. Partnering with globally recognised brands, the company offers a wide range of products featuring characters from film, TV, and gaming. With a strong e-commerce presence and an expanding network of physical stores.