One of the 海角视频鈥檚 leading licensed character clothing retailers, Swansea-based Character.com, is expanding its in-store presence.
Supported by a seven-figure funding package from HSBC the retailer will open four new experiential stores across the south west, Midlands, the north of England and Wales.
The expansion will create 30 new jobs and drive a 16% increase in revenue, with turnover expected to grow from 拢55m to over 拢64m by 2027.
Known for its partnerships with global brands, Character.com has built a strong reputation as a leading online retailer. The new stores 鈥 starting with its Cwmbran location, which opened in April 鈥 will complement existing sites in Bridgend, Swindon, Kingston, and Bromley, with the remaining three store locations still being finalised.
Steve Hewitt, co-founder at Character.Com, said: 鈥淪tarting out as an online retailer from our garage in 2009, expanding into physical stores across the 海角视频 once seemed like a bold ambition. But through dedication and a clear vision, Character.com has grown into a leading name in licensed character retail.
鈥淣ow, with HSBC 海角视频鈥檚 support, we鈥檙e giving fans even more places to discover exclusive lines, try before they buy, and experience their favourite characters up close, marking an exciting new chapter in our journey.鈥
Lyndsey Connor, corporate banking relationship Director at HSBC 海角视频, added: 鈥淐haracter.com is a dynamic retailer with a strong strategy for expansion. With a well-established online presence and a strong domestic and international customer base, expanding its in-store network is a natural next step. We鈥檙e excited to support the company as it enters new markets, creates jobs and brings fun and engaging products to even more communities.鈥
Founded in 2009 by Mr Hewitt and his wife Karen Character.com has grown from a small online retailer into one of the 海角视频鈥檚 leading destinations for licensed character clothing and accessories. Partnering with globally recognised brands, the company offers a wide range of products featuring characters from film, TV, and gaming. With a strong e-commerce presence and an expanding network of physical stores.
