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Retail & Consumer

Car dealership sees trade bounce back quickly following lockdown

Safety measures brought in as automotive sales start again at showrooms

Trade quickly returned to pre-lockdown levels at one of the South West's largest car dealerships

Trade has returned to normal in car showrooms, though it was anything but business as usual for staff and motorists.

One leading company in the South West reported that the first day of opening after the easing of lockdown on Monday, June 1, matched the average level experienced before the pandemic control measure was brought in.

That showed any suggestion of buyers being wary of the possible risks was outweighed by pent-up demand following weeks of closure, said Vospers.

The reassurance was provided by social distancing, protective personal equipment, safety screens and sanitisers to protect workers and customers, which meant a new way of doing business at the company’s 13 locations in the region.

Peter Vosper

“It is great to be back,” said Peter Vosper, chairman. “It has come after a quite horrible period of time. I am 78 and I have been through a Ford strike, many, many recessions and the three-day week but I have never been through anything like this.

“The team have done a brilliant job to get everything in place. We have had a lot of good feedback from people, about feeling safe and secure.”

The company, which has multiple dealerships and main bases in Truro, Plymouth and Exeter, was running at about 28% of normal trade at the end of May when "click and collect" was running fully, he said.

“We had some customers who gave us deposits but who told us they would not pick up the car until they could sit in properly. They were prepared to wait," Mr Vosper said.