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PRIVACY
Retail & Consumer

Capital boost channels growth for Queen's Award winning fitness specialist

Bluefin Trading has undergone a digital transformation to support huge revenue drive

Bluefin Trading founder Will Vaughan.

A Yorkshire-based sports and fitness equipment company is forecasting 70 per cent growth after it secured a multi-million pound capital injection to boost stock levels ahead of the key festive trading period.

Bluefin Trading Limited, a retailer of home fitness, wellbeing, water sports and outdoor equipment, has also further developed its rapidly growing e-commerce platform on the back of the finance package from HSBC.

The Queen’s Award winning business was founded by Will Vaughan in 2013, picking up the international trade accolade earlier this year. It came on the back of revenues increasing from £13.6 million to £25.9 million in 2020.

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Sales into Europe and beyond have been further boosted.

Mr Vaughan said: “Our business continues to grow consistently year-on-year, despite challenging market conditions. We’ve digitally transformed Bluefin and rapidly advanced our trading process at a national and international level, making us incredibly well-placed to deliver excellent results during the critical Christmas trading period.”

Recent significant expansion has seen it more than double headcount, increasing from 25 employees in 2020 to 55 employees now.