Cadbury has managed to bounce back from losing the Royal seal of approval, as a surge in European sales boosted its profit during the most recent financial year.
The Birmingham-based renowned chocolate manufacturer made headlines at the end of 2024 when it was removed from the list of Royal warrants for the first time in 170 years, as reported by .
Cadbury initially received a Royal warrant as a chocolate and cocoa manufacturer from Queen Victoria in 1854.
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However, King Charles III included the brand in a list of 100 companies and products that had their warrants withdrawn, according to a list published by the Royal Warrant Holders Association of Buckingham Palace in December.
At the time, Cadbury's US owner, Mondelez International, expressed disappointment at being stripped of its warrant.
European sales boost Cadbury
Newly filed accounts with Companies House reveal that Cadbury's turnover leapt from £155.8m to £206.5m in 2024.
While 海角视频 sales remained steady at £64m, turnover in Europe more than doubled from £49.3m to £103.6m.
However, Cadbury's sales in other parts of the world dipped from £41.5m to £38.7m over the year.
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As a result of its soaring sales, Cadbury's pre-tax profit also rose from £42.3m to £52.4m.
Over the year, the company's workforce also expanded from 858 to 1,143.
These results for Cadbury precede those of its owner, Mondelēz 海角视频, which is due to report its results for the same financial year.
The accounts will encompass the collective financial performance of Cadbury and other brands such as Toblerone, Oreo, Belvita, Ritz and Philadelphia.
In 2023, Mondelēz 海角视频, headquartered in Uxbridge, reported a turnover of £2.21bn, an increase from the £1.95bn it posted in 2022.
However, its pre-tax profit saw a reduction over the same period, dropping from £131.4m to £88.1m.
Mondelēz International, listed on the Nasdaq, has its global headquarters in the US.