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PRIVACY
Retail & Consumer

Burberry shares soar on rumours of luxury takeover - but British fashion house stays quiet

Burberry shares jumped on Monday morning amid mounting speculation that the British fashion house could be a takeover target for Italian luxury outerwear brand Moncler

The Burberry store on New Bond Street, London(Image: PA Archive/PA Images)

Shares in the quintessential British luxury retailer Burberry saw a notable uplift this morning amidst speculations that the fashion icon might become a takeover target for Moncler, the Italian high-end outerwear label.

The surge in Burberry's market value came following an initial seven per cent spike in early trading, subsequently stabilising to a robust four per cent increase, as reported by .

Industry whispers, amplified by specialist fashion outlet Miss Tweed, suggest Bernard Arnault of LVMH is "keen" on brokering a deal with the º£½ÇÊÓÆµ-based fashion heavyweight, as indicated by various insider sources.

Back in September, LVMH procured a 10 per cent interest in Double R, orchestrated by Moncler's chief Remo Ruffini through Ruffini Partecipazioni Holding, thus aligning closer with Moncler with LVMH gaining a seat on their board after this strategic move.

Double R currently commands a 15.8 per cent shareholding in Moncler, bolstering LVMH's influence within the Italian firm.

Why is Burberry a takeover target?

Speculations regarding Burberry becoming an acquisition prospect emerged earlier within the finance community after its shares took a nosedive.

Burberry found itself as the FTSE 100's least buoyant entity this year, eventually losing its spot in the index come September, attributed to its depreciating market worth.

A fusion of an unclear creative trajectory, reduced thirst for opulent merchandise, coupled with an unforeseen executive reshuffle, has unsettled shareholders.