Shares in Burberry have soared, doubling in value within a mere three months as the luxury fashion brand eyes a comeback to the FTSE 100.
The company's market capitalisation has surged following a dip in its share price to 654p on 18 April, from a high of more than 1,200p on 7 February, as reported by .
Burberry's shares have since made a full recovery and are currently trading at 1,252p, bestowing the London-listed firm with a valuation of £4.5bn.
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While the current share price marks the highest point since mid-March 2024 for Burberry, it remains significantly below the peak trading price of the last five years – 2,609p in April 2023.
Burberry boss on track for bumper pay day
Following the impressive rally in Burberry's share price, the fashion house has set a goal for its chief executive to steer the company back into the prestigious ranks of the London Stock Exchange's FTSE 100 index.
Joshua Schulman, who took over the reins from Jonathan Akeroyd as CEO in July of the previous year, stands to earn a bonus that could reach 300 per cent of his base £1.2m salary should he meet the maximum target.
At the close of May, Burberry announced that it had crafted a performance-based incentive scheme with challenging targets spread over a three-year period, "designed specifically to recruit Josh and align his interests with those of shareholders by incentivising him to deliver growth in our share price".
The company further explained that the performance criteria for the award are intrinsically tied to the creation of shareholder value and Burberry's total shareholder return (TSR) performance.
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The highest target is dependent on Burberry's share price more than doubling from its base value, and "it is anticipated that this would result in Burberry re-entering the FTSE 100."
Burberry's shares were valued at 862p at the start of July 2024.
In May, Burberry disclosed a decline in revenue from £2.96bn to £2.46bn for the year ending 29 March 2025.
Additionally, the company reported a pre-tax loss of £66m for the year, a stark contrast to the £383m profit made in the preceding 12 months.
Simultaneously, the brand announced plans to reduce its workforce by nearly a fifth over the next two years, amounting to 1,700 job cuts.