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Retail & Consumer

Britannia Hotels' sales continue to soar after being rated º£½ÇÊÓÆµ's worst chain for eighth year in a row

The 'truly appalling' hotel chain was criticised in the House of Commons in December

Liverpool's Britannia Adelphi Hotel(Image: Andrew Teebay/Liverpool Echo)

Britannia Hotels' sales jumped to more than £120m and achieved another year of significant profits despite being named the º£½ÇÊÓÆµ's worst hotel chain for the eighth year in a row.

Cheshire-headquartered Britannia, which has more than 60 hotels across the º£½ÇÊÓÆµ including Liverpool city centre's Adelphi and Scarisbrick Hotel in Southport, has posted a turnover of £120.4m for the 12 months to March 31, 2020, up from £115.4m.

Newly filed documents with Companies House also confirmed that its pre-tax profits went from £19.3m to £13.7m over the same period.

The business added that it is "likely" that it will post a loss for its year to March 31, 2021.

A statement signed off by the board said: "Sales show growth of 4% (2019: 19%) for the year. This represents a creditable performance during a period of difficult trading conditions throughout the economy.

"The directors recognise that the environment of increased competition in the º£½ÇÊÓÆµ hotel industry has placed additional demands on the business.

"To sustain and enhance our position in the market we have endeavoured to improve the standard of our product both in terms of facilities and levels of service.

"The directors recognise that economic conditions in the short term are likely to put strains upon the business and have carefully considered the availability of working capital and likely levels of trading over the next 12 months.