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Retail & Consumer

Brewery Shepherd Neame buys first South West bar in Bournemouth

The 300-year-old pub operator said its coastal venues had seen "particularly encouraging" sales during the past year

Urban Reef bar and restaurant in Bournemouth.(Image: Shepherd Neame)

Brewery and pub operator Shepherd Neame has expanded into the South West with the acquisition of a seaside venue in Bournemouth.

The 300-year-old firm, which describes itself as Britain's oldest brewer, has bought Urban Reef by Boscombe Pier for an undisclosed sum.

Based in Faversham, Kent, the company’s real estate of 300 pubs and hotels is concentrated in London and the South East.

Urban Reef, which opened in 2009, is a two-storey bar and restaurant which also includes a cafe and deli.

The purchase follows a trading update last month, in which the firm reported it had emerged from the pandmeic with “encouraging” demand and sales, with its net debt reduced to £75.3m - its lowest level since 2018.

Jonathon Swaine, Shepherd Neame’s newly appointed managing director of pubs, said: “We are now actively looking for opportunities to grow and develop our high quality estate and are delighted to have acquired Urban Reef, a unique offering in a unique beachfront location.

“Our coastal pubs and hotels have seen particularly encouraging sales during the past year, and we are confident that with its fantastic reputation and loyal customer base, the addition of Urban Reef to our portfolio will allow us to accelerate that growth.”

Urban Reef is being sold by founder Mark Cribb, who also owns the Urban Guild, the Urban Beach hotel and Urban Garden bar and restaurant in Bournemouth.