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PRIVACY
Retail & Consumer

Boxing Day footfall down a fifth on last year

Only London saw rise in footfall on key sales day

Shoppers queueing at 8.45am outside Selfridges department store on London's Oxford Street during the Boxing Day sales(Image: PA)

Footfall at the º£½ÇÊÓÆµ’s retail destinations was more than a fifth (22.1%) lower this Boxing Day than a year ago, data has suggested.

MRI Software also said footfall had been 2.3% higher than last year by 3pm, but across the full day shoppers dropped off significantly compared to 2022.

The rise earlier in the day had been driven by a 6.5% increase in high street visitors, it said.

The only town to experience a rise compared to last year was central London, where footfall was 12.9% higher.

Week on week, footfall was 32.9% lower across all high street, retail park and shopping centre destinations.

Compared to 2019, footfall was 33.8% lower, as the continued rise of online shopping, the close proximity of Black Friday and the cost-of-living crisis further deterred shoppers.

Jenni Matthews, marketing and insights director at MRI Software, said: “It was encouraging to see Boxing Day footfall rise year on year by 2.3% across all º£½ÇÊÓÆµ retail destinations up until 3pm, however it wasn’t enough to bridge the gap between the figures last year in 2022.

“The footfall drop of 32.9% week on week across all destination types is not surprising given that last week consumers were finalising their festive shopping.