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PRIVACY
Retail & Consumer

B&M Bargains reports 3.5% revenue growth in festive quarter despite retail challenges

Liverpool-based retail giant B&M Bargains, which includes Heron Foods, has issued a trading update to the markets, with the firm reporting strong revenue growth throughout the golden quarter

A B&M store(Image: Getty)

Value retailer B&M Bargains revealed strong revenue performance during the lucrative holiday period as price-conscious consumers flocked to discount options for their festive shopping needs.

Despite robust sales, anticipation of impending tax increases and rising employment expenses caused B&M's shares to take a hit, plunging 8.5% today, as reported by .

The Liverpool-headquartered business, which encompasses Heron Foods, communicated in a third-quarter trade update that its group revenue saw a 3.5% year-on-year increase. However, this figure was smaller when looking at B&M's º£½ÇÊÓÆµ operations on their own, registering only a 2.8% growth during the 13 weeks from 29 September to 28 December 2024.

The group's budget supermarket, Heron Foods, also experienced a decline by 5.6%, despite assurances from Chief Executive Alex Russo that the firm "remains undistracted by the current economic headlines."

The sustained surge in general revenue aligned with earlier information disclosed in November could suggest that consumers are still feeling the effects of the cost-of-living crisis and remain in pursuit of more affordable products. Russo commented: "Our operating model is well set up to give customers exceptional value when they need it most."

He further stated that "Pricing, availability, store standards and a disciplined opening programme will underpin positive volume growth across our ranges."

The most notable increase was in B&M France, which enjoyed a robust quarterly growth of 12.5%.

B&M has announced a special dividend of £151m, equating to 15.0p per ordinary share, with the ex-dividend date set for 16 January. Further returns are expected to be finalised in the new financial year.